Before user experience was UX, I was diving deep to understand the psyche that defined how people interact with a website, or an application. I am passionate to provide a positive and successful user experience from the moment the relationship begins, and strives to exceed expectations.
I have over 16 years in the marketing and design field, with significant focus on strategizing and designing successful campaigns. Spending my free time downloading apps, looking for what is broken, and identifying the intricacies of well-designed thought out solutions. As well, I also practices the art of charcuterie (drying, curing, and smoking various cuts of meat), illustrating, painting, playing chess, spending time with his wife, and two daughters.
UX DIRECTOR/ART DIRECTOR, LEVEL SEVEN, AKRON, OHIO — DEC 2011-PRESENT
My work at Level Seven was centered on usability, user-centered activities, and creative ideation . Projects included, but not limited to an on-location contract with MMO, focused on the release of the new My Health Plan website. This included heuristic evaluations, wireframes, customer behavior research, and usability sessions held at Metrics Marketing. I was also named Lead UX for the Civic Commons, developing wireframes, rapid prototypes, reviewing user metrics and feedback, as well as communicating directly with the business team to pitch concepts and define value in new functionality. This eventually incorporated front end development and design in a Rails environment using HTML and CSS. Internally I wore several hats, including design, art direction, front end development and inspired the use of the french press as our primary source of caffeine intake.
FREELANCE MARKETING/DESIGN PROFESSIONAL, AKRON, OHIO — AUG 2010- OCT 2011
Focused on the digital environment, providing design and content layout for websites, social media spaces, with attention to display of content on mobile devices. Brand management consultation, with a strategic approach are also integrated into every service offering.
Significant experience designing and developing:
- Websites, landing pages for B2C, B2B, and non profit organizations
- UX Consulting, Design
- Facebook, Twitter pages (and other social media apps)
- Email Newsletters
- Motion video acquisition and production
ART DIRECTOR, RED INCORPORATED, AKRON, OHIO — JUN 2000 – AUG 2010
My most recent and most valuable job experience. At Red, I functioned as the lead role in the design and production of print, identity, packaging, multimedia, web design and web applications. I also managed vendors, press checks, art directed photo shoots, and supervised multi-faceted marketing programs and strategies. Watching over and maintaining production schedules and budgets for multiple projects at a time, in varying stages was also a day-to-day responsibility.
My most notable projects include package redesign, brand management for TheClub, usability research, wireframes, and heuristics for the Ball Dynamics e-commerce relaunch. I was also lead on the sister company, CabinetCraft for Graves Lumber, this included user centered design and research, including brand ideation, logo development and consultation for in-store layout, display and graphics.
Client Experiences at Red
ACRT needed an overhaul from the ground up, with exception to their logo – which was recently re-designed. Their visual brand as well as their brand messaging needed serious attention because ACRT was having a difficult time communicating who they were to their market. A multi-faceted marketing program was initiated that included a custom photo shoot that spanned four states, a new website, three brochures, an advertising campaign in trade publications, quarterly newsletters and trade show displays. We also conducted internal training and consulted for their sales team helping integrate new messaging, and addressing and overcoming hurdles they were experiencing during the sales process.
ACRT was able to clearly map and define new sales which could be attributed to the new marketing program.
DeHoff Realtors approached us in confidence to consult them as well as conduct research to determine the value of the continued use of the Prudential brand. Deciding to do away with the Prudential branding, we set forth to complete an overhaul of their brand. Visually, we created a new, clean, bright logo clearly setting them apart and properly representing who they really are in their market. This new branding was then applied to all of their internal materials, website, billboard campaigns, and a wrap for their moving truck.
We also worked together with them to plan and execute the launch and reveal of this new branding to their entire office and realtor family. This campaign was a huge success and made a significant mark in the Northeastern Ohio community.
House of Hunan
House of Hunan needed a new web presence and desired a strong social media campaign. I designed and developed a new site that featured high quality, custom photography. The site was built using WordPress as a platform to facilitate content management; the template was custom designed to enhance their brand.
A FaceBook fanpage, and Twitter account were created, to increase brand impressions, have a voice with loyal (or disgruntled) customers. We also executed a strategy to using social media to increase restaurant traffic by use of promotions and contests. They have managed to reach almost 3,000 fans in less than 9 months.
The Akron Aeros needed a way to stay in touch with current contacts and season ticket-holders. We suggested an energetic campaign that included an email newsletter. I developed and designed an email newsletter using Constant Contact, which was easy for them to manipulate for news and email blast purposes.
The Club, Winner International
Winner International approached us concerned with the appearance and inconsistency of their brand, specifically with their packaging. Several previous designers had handled multiple SKUs with various approaches, even using various renditions of the Club logo.
Our first step was to clean up their logo and create branding guidelines for proper usage. After this we designed a package to benchmark the new direction of their brand – The Personal Vault. Since then, I have designed and managed the direction of the remainder of the products in their catalog, and standardized the look and feel of their promotional pieces and sales collateral.
Since the redesign, the Club has seen a significant increase in sales, attributed to the strategic, new look of the packaging.
Kent State University, Visual Communication & Design — 1993-1997
Since 1901, AAF-Cleveland has been active in the Cleveland communications industry. We bring Advertising, Public Relations and Sales & Marketing Professionals together to build networks and create business solutions.
NEOUPA is the Northeast Ohio chapter of the international Usability Professionals’ Association, designed to educate, motivate and promote usability throughout Northeast Ohio.